Monday, August 13, 2012

Promote or Perish

The cry from the publishing world used to be publish or perish. But with the recent advent of self-publishing that cry has changed to promote or perish. There are so many wonderful books and authors available for readers the question is: How do you stand out from the pack and get readers' attention? It's not easy, especially for those of us not technologically inclined. I've heard some authors say they spend more time promoting than they do writing.

What got me thinking about this subject? Dita Parker's Blog and her post "This ain't a scene, it's an arms race." Be sure to stop by and check out her blog.

In the meantime, what do you think of this subject? What attracts you to a particular book or author?


Dita Parker said...

Thanks for the nod, NJ. I still have more questions than answers, but if anyone out there has a crystal ball, do share.

anny cook said...

Personally, I believe it's their backlist. I know that goes against current wisdom, but it's true. The more books you have the more readers because there's a perception you MUST be a good writer if you have a big backlist.

I believe NEW writers would be better off if they spent more time writing and less time worrying about promotion. :-)

N.J.Walters said...

My pleasure, Dita. Your blog got me to thinking. (Always a dangerous thing.) It's hard to know how to be best spending your time as a writer. I know it's something I struggle with daily.

N.J.Walters said...

You may be right, Anny. I've found it harder to concentrate on writing lately as there are always so many other things I feel I should be doing to promote my work. But writing is what I love to do the most!